Through a Glass Brightly | directed by William Snieg

via nowness

Submerged glasses and decanters by fine crystalware makers Lobmeyr, Baccarat and Saint Louis are animated with billows of color in this short by Parisian art director William Snieg. Collaborating with set designer Marcel van Doorn—who devised the formula for the multihued injections—and interior stylist and regular Wallpaper* contributor Leila Latchin, Snieg aimed to capture the elegant movements of the mixed-liquid clouds as if a magical ballet. “I wanted to transcribe the grace of these figures, that look sometimes like fine silk, sometimes like a smoky mist, against a pure base—crystal,” explains Snieg, who art directs campaigns and short films for Louis Vuitton and Dior. In selecting the crystal, Latchin sourced from companies whose centuries-long histories are filled with stories. “Lobmeyr, Baccarat and Saint Louis have all attracted prestigious clients requesting extraordinary commissions,” she explains. “Each boasts an incredible archive and masterful artisans whose skill transforms molten crystal into these exquisite pieces.” 


Featured crystalware

Lobmeyr drinking set no. 240
This very thin crystal, blown to a thickness of 0.7 to 1.1mm, is referred to as “muslin glass,” after the finely woven fabric. It looks very delicate but is remarkably resilient due to its elasticity and construction.

Baccarat’s Harcourt decanter and glasses
Designed in 1841 (making it the oldest set in the collection), the flat facet cut magnifies the light in the crystal.

Saint Louis Bartholdi decanter
Founded in the 16th century and named after King Louis XV, Saint Louis is the oldest of the three companies. The decanter is engraved with many facets decorated with Venetian cuts.

More stats

Secret Science
Marcel Van Doorn’s undisclosed formula mixes a white liquid base (with a greater density than water) with powerful dyes to create a glittering color and graceful movement. 

A glass tank was filled with water and the crystalware carefully submerged and composed. Various techniques introduced the dyes into the tank—after that it was up to the liquids to work their magic.

One tank collapsed during shooting as the water pressure on its wall was too great, and a second also finished in the trash. 

Over 600 liters of water were used.

Cloud colors
Klein blue; byzantium purple; vermillion; lemon yellow; fuschia.

The Red Epic, a video camera that shoots close-up details at 240 frames per second in 2,000 pixel resolution. The lens was a Zeiss Master Prime (one of cinema’s best). 

Acceleration/deceleration from 1,000% up to 2,000%. Color calibration executed with DaVinci Resolve.

Shoot duration
Nine hours.


Posted 2 years ago with 2 notes
Tags: underwater ballet  nowness  William Sneig  colourful  movement  fluidity  
View Notes
  1. callmetrimtab posted this